When you expand your business into a new community there are any number of challenges. First and foremost, you have to bring with you an amazing product or service that will add to an already existing business environment. However, just having the best of something will not guarantee success; it is important that you connect with your new surroundings on a personal level.
When our own Matt Keats created Keats Southwest in the summer of 1994, he was faced with a unique challenge: bring a historically Midwestern business to the great city of El Paso, Texas. We could try and tell the story of how Matt successfully made the transition, but instead we think it would be better if we let Matt share his truly unique insights. Enjoy!